This month I’m reading the candid insights of Sir Richard Branson in his latest book “Business Stripped Bare”.
As the only person in the world to have built seven billion dollar companies from scratch in seven completely different sectors, Branson has remarkable advice on how to grow a lasting and viable business. And unlike some business authors, he is not afraid to address the failures as openly as the successes, making his insights significantly more realistic and valuable.
As a British entrepreneur he launched, amongst other global ventures, Virgin Mobile USA, the fastest growing company in history to reach a billion dollars in revenue, faster than Microsoft, Google or Amazon.com. His approach to borderless business holds particular relevance in for any company looking to connect overseas – be it with suppliers or customers. He is down to earth and straight up, and I find him an extremely inspirational businessman and author.
See Richard Branson talk about \’Business Stripped Bare\’ in a short video
Several years ago I devoured his autobiography, “Losing My Virginity” and “Business Stripped Bare” is proving to be equally addictive. He tells the story behind the launch of Virgin America, his new airline in the USA and how Virgin Galactic is set to initiate a new era of space tourism from a spaceport deep in the Mojave desert. He also shares his thoughts on the changing face of the global economy and how businesses worldwide need to work together to tackle environmental challenges and invest in the future.
Enjoy!
