For those of you who are interested in building your online business and discovering life outside of eBay, the two books I am recommending today will be right up your alley. Even for the bricks-and-mortar entrepreneurs out there, keeping in-the-loop on ecommerce know-how can prove worthwhile in more ways than one. Whether it’s your lifeblood or your competition, getting to the nitty-gritty is a worthwhile venture.

In “The Online Millionaire: Strategies for Building a Web-Based Empire on eBay and Beyond” author Amy Joyner makes a valiant attempt to simplify multi-channel marketing for ecommerce. While the book claims to have enough ‘ins-and-outs’, ‘tricks-of-the-trade’ and ‘inside scoops’ to have you dining with Bill Gates and Richard Branson in no time – most of us will find it a worthwhile read with some interesting ideas and tactics. A new edition should be on the cards.

Mitch Joel, of digital marketing fame, has just released a booked called “Six Pixels of Separation” which, although I have yet to read it, promises to be quite compelling. Being that it was only released 2 weeks ago, it is an up-to-date roadmap for the latest tactics, insights, and tools to help entrepreneurs and small businesses leverage new media to connect with their target market and grow their revenues – for free. I’ve got my copy on order.