Despite the challenges that running a cross-border trade platform can present, I’m very lucky to genuinely enjoy the ecommerce industry. Since I founded DHgate back in 2004, I’ve been working on many levels to ensure that buyers using the site are not only protected, but profitable. And this involves addressing the issue of illegitimate products.

Although replica product listings are an issue facing all ecommerce platforms across the web, I feel proud that DHgate is setting a new standard for B2B trade. Earning buyer trust is vital, and so we are continually working to better the methods of identification and removal of illegitimate products. Rather than be discouraged by this challenge, I’m excited that DHgate has a chance to really make a difference here.

Recently, we teamed up with brand protection agency, MarkMonitor to develop an automated system to give extra assurance for buyers. The API, which allows automated removal and suspension of questionable products and sellers, is an added safeguard to the platforms comprehensive anti-counterfeit measures.

Through a long partnership with PayPal, we have conducted thorough audits of the sites sellers, resulting in the removal of millions of product listings. We also utilize Escrow to protect buyer’s purchases, only allowing the release of their payment to the seller once it has been confirmed that they are happy with the goods received. Combined with our Trust Scores measure, feedback system and “Ask the Seller a Question” mechanism, buyers have all the tools they need to make a safe purchase. But we will keep going until this is no longer a concern for our users.

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