At the risk of overdoing it on the social networking related posts this month, I really wanted to share with you all a recent article that appeared on the ecommerce blog, getelastic.com.
This blog is particularly reliable source for etailers and internet marketers who want to get a pretty detailed overview of anything that’s hot in the ecommerce space, and this month’s entry “Top 10 Web 2.0 Activities for Ecommerce” is a perfect example of just how thorough author Linda Bustos is.
#10 is Customer Reviews, and from personal experience I can vouch for the influence these hold on conversion rates. On DHgate.com, the feedback system is an integral element to improving the customer experience, on both the seller and buyer side.
Aside from inbuilt feedback systems to boost business, as an entrepreneur I’ve grown my companies based on seeking out feedback at every possible opportunity – from customers to peers - as well as taking the time to provide my own to others whenever requested.
As leadership expert Ken Blanchard says “Feedback is the breakfast of champions”, and I’ve always enjoyed a full breakfast.
